The whole spirit behind the CRM data is this : that you listen to the voice of the customers and act on it.  It also helps to measure the progress of your sales men so that you have a sales management framework in place.

For bigger companies, this is usually a given.  But for the SMEs or SMBs (Small Medium Enterprises or Small Medium Businesses), you may not have the luxury or implementing a CRM system that is easy to use and which gives you key results to review the sales performance.

For our program, it comes with a CRM system that fulfills the following and which also meets the Business Excellence Project criteria, thus helping you to score points for the assessment.