There are a couple of survey instruments you can use to listen to your customers, gather valuable feedback for improvements and to have an ongoing conversations and engagement with them.  We have built the best practice model surveys for your use.  We can also do customized surveys for you.

For the customer’s surveys, we have 2 types + 1 tool which are required under the Business Excellence Framework.

We kind of differentiate them into 2 generic groups : B-2-C and B-2-B customers

For our methodology, the terminology we use is as follow. 

For B-2-C types – we call them “Customers”. 

For B-2-B types – we call them “Clients”.

And for B-2-B “Clients”, we have 2 survey types depending on the nature of your business.

We differentiate them in the following manners:

While we have the standard best practice survey questions, our clients do request for us to “consult and create” customized surveys for them to meet their specific needs.

For the Business Excellence Project purpose, so long as you get going and do the survey and act on the feedback you receive, you will score points from the Assessor !